inSegment
COVID-19 TOOLKIT

In the face of the spread of coronavirus (COVID-19), we at inSegment understand
companies of all sizes are facing new challenges, uncertainty, and an evolving
business landscape. With more and more of your regular customers practicing social
distancing and spending even more time online than usual, taking a comprehensive
approach to help and maintain your business’ commitment to them is imperative.
Now more than ever, a strong digital presence is needed to help weather this storm.

We understand the stress, anxiety, and concerns that may arise due to this situation.
We want you to know that we are in this with you, every step of the way.

inSegment is committed to providing critical support for companies most impacted
by the COVID-19 pandemic by offering:

WEBSITE BUILDOUTS UP TO 70% Off

Transition to a digital-first business model. Time is of the essence so these websites will be designed and developed within just days to get you up and running as quickly as possible.

FREE SEO AUDITS

There is no more important time to get your digital house in order.

COMPLIMENTARY PPC CONSULTATIONS

Our marketing specialists will assist you with solutions on how you can maintain and improve your digital presence in a time of social distancing.

Our team has also gathered a series of resources and recommendations designed to help your company succeed during this difficult time:

B2B Leads

Standing in solidarity with those most impacted by the COVID-19 pandemic, sister company, INFUSEmedia, provider of innovative demand generation solutions, is offering 100 companies with 100 B2B leads each, for a total of 10,000 potential new business relationships—absolutely free of charge or obligation. Submit your business consideration request for 100 free B2B leads.

Free Inbound Marketing Resources

inSegment customers and the digital community have been actively using our library of whitepapers to stay informed about inbound marketing trends and best practices. These resources provide critical insights for companies as they manage through business disruption and rely more heavily on their digital presence. Browse and download our digital marketing whitepapers.

Update Your Site and Google My Business Page

Business to client communication in these turbulent times is essential, and the absence of information on your company’s coronavirus position and plan could yield a long-term negative impact on your brand. If your business is affected by COVID-19, publish all crucial announcements on your homepage, with a link to more information, and update your Google My Business profile to provide the most accurate info, such as hours of operation changes and temporary closures. The updates will show on your Business Profile on Google Search and Maps. Learn more about updating your Google My Business profile.

Setup Auto Reply on Facebook Messenger & Instagram Direct

Facebook Messenger and Instagram Direct marketing automation tools are ideal for handling high volumes of customer communications. These tools allow for reply automation and templates, while helping you answer your clients’ messages in a timely manner, take orders and host video chats. Learn how to use Instagram Direct and Facebook Messenger Auto Reply.

Move Your Events to YouTube

With businesses being forced to reconsider their events strategy, digital events, whether video on demand or live stream, are a readily available option. Download YouTube’s playbook for digital events solutions, designed to help you successfully produce best-in-class digital events utilizing YouTube’s products, like Live and Premieres.

Live Video and Conferencing Resources

Zoom Video offers a full-featured basic plan for free with unlimited conferences, with no trial period. Please note, their free plan has a 40-minute time limit on meetings.

Google is providing free access to advanced video-conferencing capabilities in Hangouts Meet to all G Suite customers globally through July 1, 2020.

Using Live videos on Facebook and Instagram you can share your stories, host a virtual event or simply connect with your followers in real time. Learn how to start a live video on Instagram and how to broadcast a live video post on Facebook.

inSegment COVID-19 Response

With the outbreak of coronavirus COVID-19 and increased spread of the disease, we at inSegment are doing all we can to ensure the health and safety of our employees while maintaining our commitment to our clients.

Our office location at One Gateway Center, 300 Washington Street, Suite 850, Newton, MA 02458 is currently closed and our employees are all working from home. We are well positioned to work remotely, and we continue to operate normally.

We are in this situation together, as a community, as a family. If you have any questions or concerns, please do not hesitate to reach out to us or a member of our senior leadership team.

300 Washington Street, Suite 850,
Newton, MA 02458 USA | [email protected]

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