Our Resources

Digital marketing is constantly changing; it can be tough to keep up with trends and best practices. We’ve created this Resources page to help keep you informed about inbound marketing – and our successes within the trade.

Marketing
terms

  • A/B Testing

  • Above the Fold

  • Ad Copy

  • Ad Group

  • Ad Impression

  • Ad Space

  • Advertising Network

  • Analytics

  • Anchor Text

  • Animated GIF

A/B Testing

A term used to describe the?technique for testing two versions of a webpage in which traffic is split 50/50?to two versions of the same web page, ad, or email to determine which of the?two options provides a better outcome.

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