& Advertising Recapture Marketing
Reach New & Returning Site Visitors through Programmatic Display
The days of buying media directly from publishers are over. The programmatic display marketplace is crowded and complicated.
That’s where inSegment comes in. To put it simply, we help you reach your high value customers at low costs by buying programmatic display.
Our team works with industry leading DSPs and DMPs to execute on all types of programmatic display and retargeting campaigns.
BUYING POWER ACROSS ALL MAJOR EXCHANGES
Our proprietary DSP includes all major ad networks and, due to our buying power, can acquire display inventory at the lowest CPMs available.
ACCESS TO PREMIUM DATA
Directly integrated with hundreds of third party data providers, our DMP can target campaigns based on demographic, in-market, interest, B2B and intent data.
Leveraging 1st party data to track successes on site, we optimize all media buys to generate successes at an efficient CPA.
We implement and continuously update blacklists to keep your ads off unsavory sites and give clients peace of mind.
Retarget Your Site Visitors,
The typical website experiences a 50% abandonment rate. What are you doing to plug these holes? While inSegment-designed sites incorporate our proprietary Conversion Architecture? to drive industry-leading conversion rates, not all visitors will convert on their first visit.
We tackle this issue head-on with sophisticated recapture marketing campaigns. We ensure the user-experience is customized to deliver a seamless and efficient path to conversion. Leveraging granular audience segmentation to drive cross-sell and up-sell opportunities, we minimize wasteful spend and maximize your ROI with each visitor.